Customer Care Research conducts annual customer review in all markets for this
international material company which has proved very successful.
Combining face to face, telephone and web surveys
techniques in English, French, German, Spanish and Chinese
provided a complete health-check of the client's customer
base whilst at the same time testing new product concepts
Year on year performance benchmarking along with detailed,
actionable customer specific reports has enabled this global
company to target its customer relationship activity to
maximise current volumes whilst establishing a future product
and service pathway.
Having a regular, in this case annual, survey process,
conducted by independents, enhances trust and encourages
customers to give honest and forthright responses that
cement business relationships.